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Agreed. Still, it might have been stronger to frame the conversation in terms of resegementation. "For users who want X we will have the best phone, and this wi
by msabalau 14y ago
Agreed. Still, it might have been stronger to frame the conversation in terms of resegementation. "For users who want X we will have the best phone, and this will mean that we can grow and build as the third largest platform."
- corry 14y agoGood point about re-segmentation. They have to define the category in which they compete such that they are #1 (classic '22 Immutable Laws of Marketing'). Part of the problem in the "we're aiming for #3" statement is that it's not clear what is being measured. Profits/margin? Product leadership? Handsets shipped?