Our culture is certainly commercialized - with the ancien régime out, the merchants began to dominate, and with it a cultural shift toward commerce. Commerciali

Our culture is certainly commercialized - with the ancien régime out, the merchants began to dominate, and with it a cultural shift toward commerce. Commercialism embraces industrialization and industrialization produces homogeneity. Profit becomes the sole measure of "success", giving way to streamlining and predictability.