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This is the Russian Firehose model detailed report about it from RAND Corp: https://www.rand.org/pubs/perspectives/PE198.html https://www.rand.org/pubs/perspe
by red-iron-pine 1y ago
This is the Russian Firehose model
detailed report about it from RAND Corp: https://www.rand.org/pubs/perspectives/PE198.html https://www.rand.org/pubs/perspectives/PE198.html
The approach can be considered something of a DDoS attack on your attention span and mental energy: keep up a constant attack, and then, at intervals known only to the attacker, drop the flow just for a second to allow for an attack -- in this case, to allow for the official party line to be created and spread via Fox News, RT, etc.
When mentally exhausted, people eventually gravitate to that which hits their "bellyfeel" best, and by pandering to that and tying it into whatever agenda you want to push, you can essentially push a narrative that is 100% against the interests of the people supporting it.
Capitalism's ruthless, creep-into-everything marketing approaches make this even easier, since there exists apparatus to do this already, and all you need to make it work is to pay for the marketing (via ads, influencers, marketing bots, etc.).