Intuitively this feels to me like an emergent property of interconnectedness. I suspect that if we operated more within the boundaries of smaller, localized com

Intuitively this feels to me like an emergent property of interconnectedness. I suspect that if we operated more within the boundaries of smaller, localized communities, then deviance (from some communities' perspective) would be more observable by looking across those boundaries. Society has adopted a much more globalized consciousness where a lot of would-be-choices have already been distilled into a "best choice" based on the massive availability of data; knowing the "best choice" makes choosing easy, and people like easy choices, even if other people are making them on their behalf.