Punk was invented by Malcolm McLaren to sell Vivienne Westwood clothes. It was a recipe for people that wanted that identity, with both the music and the looks

Punk was invented by Malcolm McLaren to sell Vivienne Westwood clothes. It was a recipe for people that wanted that identity, with both the music and the looks being where the money was made. This happened at a time when there was no internet, and with no cynical clowns like me to piss in the punch, to claim that punk was just marketing. This was not the first 'off the shelf' identity for young people to take up, however, punk was the most planned, even though it is all about not conforming to the rules of society. Compare with the 'hipster' trend where there was no mastermind planning it, but more of a convergence of influences.