I think it's the case of 'monkeys beating the one trying to climb the ladder' - small social circles have informal rules set by the preferences and common value

I think it's the case of 'monkeys beating the one trying to climb the ladder' - small social circles have informal rules set by the preferences and common values of its members, while larger ones have ossified, and ritualistic rules and canonized 'sacred' beliefs - and you sometimes even have people who appoint themselves to enforce these. You can see it in small friend group Discords vs large public ones