Agree; it's most in line with what the customer wants, facilitates segmentation in a way that's fair to both parties involved, and allows upselling when materia

Agree; it's most in line with what the customer wants, facilitates segmentation in a way that's fair to both parties involved, and allows upselling when material changes in product or service take place. Even if you use utility pricing, it's still best to frame it in terms of something meaningful to your customers.