Ooh, I like that even more than I like my usual explanation: the "Venn diagram game." (One circle gestures with fingers represents all X, one represents all Y,

Ooh, I like that even more than I like my usual explanation: the "Venn diagram game." (One circle gestures with fingers represents all X, one represents all Y, take the intersection, there's only like four people in it and three of them can't be hired for love or money.) I don't typically sell engagements primarily for SEO, by the way. (I also don't think that it is the case that I would not be strictly dominated by someone, somewhere on those two axes. If you phrase it like "Among the universe of people a potential client could actually hire" then my confidence that there exists a better option than me falls rapidly for each constraint you impose on the hiring pool.)