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I wouldn't pay for this. The only mails where I care about tracking open rates are programmatically sent (either transactional e-mails from an app, or bulk mail

I wouldn't pay for this. The only mails where I care about tracking open rates are programmatically sent (either transactional e-mails from an app, or bulk mails to some kind of newsletter/list). Open tracking is a free side benefit of the platforms that offer transactional and bulk mailing (SendGrid, MailChimp, etc). I don't care whether my personally sent mails get opened or not because there's no new action I would take if I knew that information. Not being opened is the same as being opened and ignored. If I wanted my personally sent mails to have open tracking, I'd just point my mail client to Sendgrid's SMTP server and they'd add the tracking pixel to all my mails for me. You're talking about building a business around what's simply a feature at other existing businesses... and you can't compete on price because it's already free except for large volume clients where they can add more value in other ways.

dgunn 14y ago
Not necessarily. I'm interested in a simplified work flow. For example, I don't want to point to another smtp. I don't want to create campaigns in mail chimp just to achieve this result. I just want to use my client of choice (gmail) and get feedback as to whether a lead is not worth it or if I should try a different contact method (phone). I would have no interest in using this for normal personal mail. Just business-related issues like market research. These other services offer this as an add on to their service but I would never be interested in using their apps for this type of communication. Also, it's good to point out, I'm not interested in building a business around this. I want to pay someone who has.