it does feel like there's been a slow shift from the Internet being a place to make friends to a place to make enemies. The article that sticks in my mind is "

it does feel like there's been a slow shift from the Internet being a place to make friends to a place to make enemies. The article that sticks in my mind is "Internet of Beefs": https://www.ribbonfarm.com/2020/01/16/the-internet-of-beefs/ https://www.ribbonfarm.com/2020/01/16/the-internet-of-beefs/ - ironically I have vague memories of the author being on the wrong side of various beefs, but the description of the phenomenon is spot-on. Some corners of bluesky are resisting this with trying to form the habit of aggresive blocking of clickbait and anyone who comes into your mentions to beef. But overall it's gone horribly mainstream, everyone is just promoting themselves by whom they have beef with.