Do any smart business people get locked into software ecosystems? People seem very focused on the science to the expense of the business side. Like it's possi

Do any smart business people get locked into software ecosystems? People seem very focused on the science to the expense of the business side. Like it's possible to be pro-database but anti-Oracle. And if the Oracle guys called you anti-database it would be very transparent bullshit. Doubly so if they wrapped it in "databases are going to save the poor" rhetoric.