This is especially excellent advice. For my business, I list the phone number on the "contact us" page and I've scored countless sales simply because someone w

This is especially excellent advice. For my business, I list the phone number on the "contact us" page and I've scored countless sales simply because someone was there to answer the phone (the phone number is just my cell phone, no real need for a toll-free number these days - everyone gets free long distance). Historically, I've been a terrible customer service person (when I worked as an usher for a movie theater I hated customers), yet when it's your own product, and it's something you're excited about and something in which you truly believe, it really shows through in voice communication. Those customers that get the rapid phone support are frequent sources of referrals, especially the repeat callers. That said, I've been in business now for 2.5 years, have always had the phone number on the site, and have had more than 3,000 customers with a few hundred thousand users, yet I probably average maybe 30 minutes on the phone per day, sometimes more, sometimes not a single call for a few days. Most users use the contact form or the forums. I'm still honestly surprised I don't get many calls. As a one man shop, I was expecting to spend a lot of time on the phone, and I was pleasantly surprised to be wrong. I was originally hesitant to post the phone number, but it becomes a very helpful tool, in my opinion. But like some other users have mentioned, the phone number helps users be reassured they can get instant support if it's needed. And like the article says, you can always let it go to voice mail if you're too busy. Overall, great advice, imo. (I know this is structured poorly as a sort of stream of consciousness, and for that I apologize).