Presumably you don't have to do much targeting with Maps. If I do a search for coffee shops, it doesn't take much targeting to figure out I'm interested in cof

Presumably you don't have to do much targeting with Maps. If I do a search for coffee shops, it doesn't take much targeting to figure out I'm interested in coffee shops. Same with pizza or grocery store or gas station. For Maps search results, I expect the revenue will be plenty effective without having to be "invasive" at all.