The question is whether the maps war is more important to them than the android/ios war. Even if they do as you say, the default maps app will eventually win.

The question is whether the maps war is more important to them than the android/ios war. Even if they do as you say, the default maps app will eventually win. It's what'll be on the home screen for new iphone users, it's what will boot up when someone clicks an address in any other app (mail, contacts, etc). And Apple will improve it enough that the gap between the two isn't painful enough to bother with Google's maps app. No, Apple will win the maps war on the iPhone, just as sure as MSFT would've won the browser war on the desktop if the DoJ didn't step in.