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It could be a good strategy for Google to turn iOS people to Android. Why offer such a good competitive advantage to their competitors for free? If Android ha
by bluedevil2k 14y ago
It could be a good strategy for Google to turn iOS people to Android. Why offer such a good competitive advantage to their competitors for free? If Android has top quality maps and iOS has poor quality maps, it may not sway a lot of people to go with Android, but it will surely sway some people to go with Android.
- michaelbuckbee 14y agoYou are correct, but the calculation needs to also factor in how much ad revenue is lost by not having maps on iOS.
- nilsbunger 14y agoBut google's strategy isn't about beating iOS. It's about creating as much engagement a possible on all its web platforms - search,mail, g+, ... Android's purpose is to create leverage over all the phone manufacturers to provide a funnel into google services. And it's worked brilliantly, since over 50% of smartphones are now funnels into google services. (It's a nice OS too, I'm just describing the strategic reason behind it) In that vein, you would think google is better served by capturing all the iOS eyeballs too. Google seems to think that way for other apps (mail, google+, etc) , and I think it's in their interest to do an ios maps too. Maybe there's value for google in creating a little schadenfreude by delaying, but they have to be careful- if they do it too long, iOS users will have found other solutions (3rd party or apple maps will have improved enough).
- MartinCron 14y agoMost iPhones still are funnels into (some) Google services. It's not as pervasive as Android, but Google search is still the default in mobile safari.
- cpeterso 14y agoNow might be a good opportunity for Nokia to release an iOS map app. They have their own nap tech and they could pitch it an introduction to Win Phones.