If you're the technical expert and you have zero customers, you're in position to win any customer who values technology most of all. You may not even need per

If you're the technical expert and you have zero customers, you're in position to win any customer who values technology most of all. You may not even need persuasive sales efforts, mere exposure alone might get the ball rolling. OTOH, if you're the persuasive sales expert you'll always be so loaded down with customers that you never have time to cater to the most technically demanding ones. Leaving those customers as low-hanging fruit for the top technologists instead. If it's a technology company, the only time everybody really wins is when you're both.