> You might be designing a lot of prototypes faster, but are you landing on something good quicker? Are you getting the final product out faster? Yeah, but not

> You might be designing a lot of prototypes faster, but are you landing on something good quicker? Are you getting the final product out faster? Yeah, but not because of the LLM, more because I have a strong opinion and multiple design options I want to get in front of customers asap. Instead of coding a UI myself which I can do, or working with an engineer, I can try a bunch of stuff, show it to customers early and see what resonates. Its a combination of having a strong opinion while taking into account what the customer says and does. Otherwise we’re just building faster horses (https://hbr.org/2011/08/henry-ford-never-said-the-fast https://hbr.org/2011/08/henry-ford-never-said-the-fast) And this speaks to the whole AI hype and tendency to shove it into everything. It’s just a tool. When we do build stuff that uses AI it has to be because we find a problem worth solving and the solution characteristics happen to align with LLM’s, not because we actively want to use the tech and shoehorn it in.