As a developer, I ignore LinkedIn posts. It's completely meaningless to me. Any developer brand that gets my attention are the good personal blog posts on non-

As a developer, I ignore LinkedIn posts. It's completely meaningless to me. Any developer brand that gets my attention are the good personal blog posts on non-LI domains the likes of which are often posted on this site. The more technical the better. I don't agree with the defeatist position that a personal brand is meaningless if everyone's doing it. The point is not to write generic bs or obscure configuration/installation pasta. Developers have different skill areas and different recruiters are looking for different key words. Emulate the likes of simonw for example (the quality level of the posts, not necessarily the soecific domain or content). If you have to put something in Linkedin I would just put excerpts and links from your dev blog.