3 ms·

Why do so many people quote the 30% number? Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with

Why do so many people quote the 30% number? Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with a 15% fee.

tucnak 1y ago
I think you should aggregate by app installs, not distinct apps. The apps to make most impact, are most-installed apps. What if my app blows up to a tune of 1.2 mil? I'll be paying 400k Apple tax just because that's why?
- nandomrumber 1y ago
  Good point. The percentage rate should go down the more you sell. That’s usually how scale works.
benoau 1y ago
Because the 30% is "opt-in" not automatic, the $1m threshold applies to all your apps and associated accounts apps combined, and $1m is just not a big target anymore considering 8400 people on $10/month subscriptions will get you over that line. And of course, when they announced this big discount it was reported to apply to about 5% of actual IAP spending, which would make the average commission fee being paid around 29%. tldr; it's a weaselly discount.
- criddell 1y ago
  > $1m is just not a big target anymore Yes it is. The percentage of developers in the App Store who make more than $1 million per year is tiny. According to this analysis[1], it's a single digit percentage. Hardly anybody pays 30%. [1]:https://sensortower.com/blog/app-store-revenue-share-analysis https://sensortower.com/blog/app-store-revenue-share-analysi...
  - benoau 1y ago
    That's a 2020 report,by 2023 Apple was saying the $1m+ developers had grown to 10% of developers and many small developers were now earning $1m+. Correlating of course with the subscription-ification of everything. https://www.apple.com/newsroom/2023/05/small-developers-on-the-app-store-grew-revenue-by-71-percent-from-2020-2022/ https://www.apple.com/newsroom/2023/05/small-developers-on-t...

3 ms·

Why do so many people quote the 30% number? Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with

by criddell 1y ago

Why do so many people quote the 30% number? Only apps with more than $1,000,000 annual revenue are paying 30%. Most apps are smaller than that and are hit with a 15% fee.

tucnak 1y ago
I think you should aggregate by app installs, not distinct apps. The apps to make most impact, are most-installed apps. What if my app blows up to a tune of 1.2 mil? I'll be paying 400k Apple tax just because that's why?
- nandomrumber 1y ago
  Good point. The percentage rate should go down the more you sell. That’s usually how scale works.
benoau 1y ago
Because the 30% is "opt-in" not automatic, the $1m threshold applies to all your apps and associated accounts apps combined, and $1m is just not a big target anymore considering 8400 people on $10/month subscriptions will get you over that line. And of course, when they announced this big discount it was reported to apply to about 5% of actual IAP spending, which would make the average commission fee being paid around 29%. tldr; it's a weaselly discount.
- criddell 1y ago
  > $1m is just not a big target anymore Yes it is. The percentage of developers in the App Store who make more than $1 million per year is tiny. According to this analysis[1], it's a single digit percentage. Hardly anybody pays 30%. [1]:https://sensortower.com/blog/app-store-revenue-share-analysis https://sensortower.com/blog/app-store-revenue-share-analysi...
  - benoau 1y ago
    That's a 2020 report,by 2023 Apple was saying the $1m+ developers had grown to 10% of developers and many small developers were now earning $1m+. Correlating of course with the subscription-ification of everything. https://www.apple.com/newsroom/2023/05/small-developers-on-the-app-store-grew-revenue-by-71-percent-from-2020-2022/ https://www.apple.com/newsroom/2023/05/small-developers-on-t...