I find this less true where I live (New Zealand) where there are a lot of small takeaway shops that are often competitive on price. In general though the ease

I find this less true where I live (New Zealand) where there are a lot of small takeaway shops that are often competitive on price. In general though the ease at which the market can recall a brand has a direct connection to market share, loyalty and in turn pricing power. https://en.wikipedia.org/wiki/Double_jeopardy_(marketing) https://en.wikipedia.org/wiki/Double_jeopardy_(marketing)