Innovation doesn’t happen by accident — it happens through experimentation Together with @Marshall Cahill, we shared how A/B testing helps us innovate at GoDad

Innovation doesn’t happen by accident — it happens through experimentation Together with @Marshall Cahill, we shared how A/B testing helps us innovate at GoDaddy and turn bold ideas into a scalable impact. In this piece, we cover how our teams: • Turn bold ideas into safe, learnable experiments • Use Zone to Win to connect tests directly to business goals • Leverage culture and tools like Hivemind to make experimentation scalable This mindset is shaping how we build, learn, and adapt in the era of AI — combining creativity with measurable progress. Read more: How A/B Testing Fuels Innovation at GoDaddy https://www.godaddy.com/resources/news/how-a-b-testing-fuels-innovation-at-godaddy https://www.godaddy.com/resources/news/how-a-b-testing-fuels... As I mention in the blog: We don’t debate the future — we experiment our way into it. Evidence beats opinion, every time. Curious to hear your thoughts — how is your team using experimentation to turn ideas into impact? Travis Muhlestein