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Is this satire?

by gue5t 14y ago

Is this satire?

sillysaurus 14y ago
Why would it be? That would probably be valuable.
ChuckMcM 14y ago
Sadly it is not. If any of your business / startup plans revolve around advertising know that the one thing that makes or breaks it are analytics. This was Google's strange gift to the world, you could advertise and know exactly how many times it was 'clicked on.' The history of advertising is filled with ways in which advertising is 'scored' so magazines have "number of subscribers" and TV shows have "number of viewers" and radio "number of listeners", the internet has "number of clicks" (or sometimes "impressions"). But the challenge is that the advertiser wants to know "How much business did I generate spending this much money?" that feedback loop which so much more precise in a digital world than in the analog world is like a heroin drip. Disruptions in the advertising space are lucrative, to swing the trough of advertising dollars away from Google and into your pocket, you need a way to provide some sort of verifiable metric of effectiveness, give the advertisers something to feed into their A/B test harnesses, the closer to 'real' it is the more you can sell it for. Stores don't answer phones, you get pre-recorded messages of their hours and a voice menu. Perhaps you get to a human eventually but the store doesn't know if you're price shopping around or serious about coming in. They try, they do things like "We'll hold it for you but you have to come in in the next hour or so." Or "We can't guarantee that price very long will you be coming in today?" etc. They have no idea how much money they make or lose from phone support, its "unknowable" because its not technically feasible to connect a phone call to a purchase. No analytics. So having a voice recognition system that you could use to tag potential customers and match them with actual customers would close the loop. It would give them analytics on something that was invisible to them today. They would pay your company to give them that capability because they would use it to increase sales far more than they paid you for the system. I just thought another way they could use it is to 'tag' people at the store and then when you called in if you were a known customer it might put you right to a real person. You would see a more positive experience, they would invest in that experience because they already know you are a customer. There is money on that table. I assure you that someone will reach out and pick it up.

Is this satire?

by gue5t 14y ago

Is this satire?

sillysaurus 14y ago

Why would it be? That would probably be valuable.

ChuckMcM 14y ago

Sadly it is not. If any of your business / startup plans revolve around advertising know that the one thing that makes or breaks it are analytics. This was Google's strange gift to the world, you could advertise and know exactly how many times it was 'clicked on.' The history of advertising is filled with ways in which advertising is 'scored' so magazines have "number of subscribers" and TV shows have "number of viewers" and radio "number of listeners", the internet has "number of clicks" (or sometimes "impressions"). But the challenge is that the advertiser wants to know "How much business did I generate spending this much money?" that feedback loop which so much more precise in a digital world than in the analog world is like a heroin drip. Disruptions in the advertising space are lucrative, to swing the trough of advertising dollars away from Google and into your pocket, you need a way to provide some sort of verifiable metric of effectiveness, give the advertisers something to feed into their A/B test harnesses, the closer to 'real' it is the more you can sell it for. Stores don't answer phones, you get pre-recorded messages of their hours and a voice menu. Perhaps you get to a human eventually but the store doesn't know if you're price shopping around or serious about coming in. They try, they do things like "We'll hold it for you but you have to come in in the next hour or so." Or "We can't guarantee that price very long will you be coming in today?" etc. They have no idea how much money they make or lose from phone support, its "unknowable" because its not technically feasible to connect a phone call to a purchase. No analytics. So having a voice recognition system that you could use to tag potential customers and match them with actual customers would close the loop. It would give them analytics on something that was invisible to them today. They would pay your company to give them that capability because they would use it to increase sales far more than they paid you for the system. I just thought another way they could use it is to 'tag' people at the store and then when you called in if you were a known customer it might put you right to a real person. You would see a more positive experience, they would invest in that experience because they already know you are a customer. There is money on that table. I assure you that someone will reach out and pick it up.