Cars (especially in the US) are an emotional and personal purchase. They are an extension and representation of your personality. It's fashion. The entire hist

Cars (especially in the US) are an emotional and personal purchase. They are an extension and representation of your personality. It's fashion. The entire history of the US car business has shown that the path to success is to produce different variants for different customer bases and refresh those variants to drive continual sales. Some manufacturers take this to Nike-level extremes with rare variants, 1-of-1 models, etc (looking at you, Porsche). Other manufactures take it to the other extreme with base one platform being repurposed for 5+ different customer segments with wildly different body designs - for example the Toyota Tundra, Tacoma, Lexus LX, 4Runner, and Land Cruiser are all the same car with a different shell. So the conventional wisdom in the industry is that Tesla is committing suicide by producing generic, stale cars without model variants. Tesla seems to have bet that the conventional wisdom is wrong and producing cheap, repeatable cars with less variation is a better business strategy. Time will tell.