The biggest challenge is that websites wouldn't be able to pay the bills if they didn't track you (show you ads). The price we would pay for that is an open and

The biggest challenge is that websites wouldn't be able to pay the bills if they didn't track you (show you ads). The price we would pay for that is an open and freely accessible internet. Websites like YouTube, Twitter, and Reddit would likely never have been as successful if there wasn't the ad market (even if those websites don't use that, the existence of such a possible pivot still adds to the value of such a site for investors). People respond to this with "but you don't have to track people to show them ads!" But that's naive and shows that you really haven't thought it through. What's the value of an ad to you in Chinese? Russian? Japanese? Latvian? The answer is zero. You would constantly get ads that are completely irrelevant to you and the company that bought advertising. Even with today's tracking this still happens a lot. I still ads every week that are in a language I do not understand. Take your Google Fonts example - would that even exist if it wasn't for the "exposed to 100 partners" part? Quite possibly not.