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Is Tesla a luxury brand? They don’t sell a car over 62000€ in Europe.

astahlx 1y ago
Tesla is not a luxury brand, but they ask for premium prices, compared to the value (worst in ADAC statistics on repairs) “ In 1974, a new car cost an average of 5320 euros. The average income was 13,928 euros per year, so a buyer had to work for an average of 4.6 months for a new car. 20 years later, it was already 7.4 months per new car. Until 2019, this number remained stable, but then it skyrocketed. Today, a buyer has to spend all his income from 9.6 months of employment to buy a new car. For more expensive e-cars, it is even 11.4 months. The reason is stagnant incomes, but also high profit margins of the manufacturers.” https://www.tagesschau.de/wirtschaft/verbraucher/kosten-autos-deutsche-hersteller-100.html https://www.tagesschau.de/wirtschaft/verbraucher/kosten-auto... From my personal perspective, as an employed software engineer, all cars over 50k are luxury.
- bagavi 1y ago
  The value derived and average usage of a car has increased too... Also the financing around cars have made it smoother to buy one. Also Electric can demand a premium because they save on gas costs.
- deleted 1y ago
  [deleted]
dotnet00 1y ago
I think insurance considers Teslas to be luxury vehicles?
iancmceachern 1y ago
and they dont sell one under $40k in the US, that buys you two toyota corollas
- nicce 1y ago
  Which will outlive Tesla cars at least by decade.
  - deleted 1y ago
    [deleted]
bravetraveler 1y ago
Extremely relative. I escaped part of the US where any car that started reliably was luxury. New, or brand selection, was absolutely out of the question. 62k Euros gets a lifetime of used vehicles. I'll say the quiet thing: buying a new car and taking the depreciation is a form of luxury. More about status than getting to the destination. Dan has a point. I could pay for half of a house right now, committing seems silly until things cool down. Two articles away from being relocated again, despite working remotely.

Tesla is not a luxury brand, but they ask for premium prices, compared to the value (worst in ADAC statistics on repairs) “ In 1974, a new car cost an average of 5320 euros. The average income was 13,928 euros per year, so a buyer had to work for an average of 4.6 months for a new car. 20 years later, it was already 7.4 months per new car. Until 2019, this number remained stable, but then it skyrocketed. Today, a buyer has to spend all his income from 9.6 months of employment to buy a new car. For more expensive e-cars, it is even 11.4 months. The reason is stagnant incomes, but also high profit margins of the manufacturers.” https://www.tagesschau.de/wirtschaft/verbraucher/kosten-autos-deutsche-hersteller-100.html https://www.tagesschau.de/wirtschaft/verbraucher/kosten-auto... From my personal perspective, as an employed software engineer, all cars over 50k are luxury.

bagavi 1y ago
The value derived and average usage of a car has increased too... Also the financing around cars have made it smoother to buy one. Also Electric can demand a premium because they save on gas costs.
deleted 1y ago
[deleted]

dotnet00 1y ago

I think insurance considers Teslas to be luxury vehicles?

iancmceachern 1y ago

and they dont sell one under $40k in the US, that buys you two toyota corollas

nicce 1y ago
Which will outlive Tesla cars at least by decade.
- deleted 1y ago
  [deleted]

bravetraveler 1y ago

Extremely relative. I escaped part of the US where any car that started reliably was luxury. New, or brand selection, was absolutely out of the question. 62k Euros gets a lifetime of used vehicles. I'll say the quiet thing: buying a new car and taking the depreciation is a form of luxury. More about status than getting to the destination. Dan has a point. I could pay for half of a house right now, committing seems silly until things cool down. Two articles away from being relocated again, despite working remotely.