Isn't the job post a joke? The idea was to communicate - to companies looking for an advertising/PR firm - that the owner and existing employees work super-hard

Isn't the job post a joke? The idea was to communicate - to companies looking for an advertising/PR firm - that the owner and existing employees work super-hard and don't take weekends off. Clearly they are exaggerating but a) they did get a lot of attention, b) seem to have a sense of humor and c) let you know they will return your call/email quickly. Plus maybe the job post will attract one or two lunatics who are passionate and very hard-working.