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I think this may be the dilemma GM and others are in. Given that it's a must-have, how much can Google and Apple charge the manufacturers for a license? $2000 p
by listenallyall 1y ago
I think this may be the dilemma GM and others are in. Given that it's a must-have, how much can Google and Apple charge the manufacturers for a license? $2000 per car? 5000? More? I dont think you can necessarily criticize GM's decision (and making a public announcement that all other car manufacturers will read) without knowing the upstream costs.
- acdha 1y agoIs there any public data on how much those licenses cost?
- 486sx33 1y ago[dead]
- tehwebguy 1y agoI don’t know but my best guess is in the low hundreds given the Vline sells for $679. Just installed one in a 2008 Lexus with a resistive touch screen and ancient interface, now I’ve got CarPlay. https://gromaudio.com/store/vline/ https://gromaudio.com/store/vline/
- acdha 1y agoThanks, that's a good data point.
- AlotOfReading 1y agoThere aren't really any licensing fees for Android Auto. Apple charged a few dozen dollars for the right to produce a car with the integration, rather than a license as such. There's integration costs and hardware, so it's not free, but generally it's cheaper than the alternative. Android automotive, the system GM is discussing here, is more expensive in every way than Android Auto. The reason they're switching is that Android Auto/carplay don't give GM enough additional monetization options for customers.
- listenallyall 1y agoIs it possible Apple/Google initially charged a nominal fee when the technology was brand new, and now that it has widespread acceptance and is mandatory for many car purchasers, they turned the screws and are now charging an exorbitant price?
- realslimjd 1y agoIs it possible? Yes. Is it happening? No.
- listenallyall 1y agoWhat is the economic incentive for Google and Apple not to do this? They've convinced much of the public that it's a necessary feature (moreso than SiriumXM, for example, which also starts free then costs a lot), and better than what the manufacturers can develop internally, so why allow the manufacturers to integrate it for such a low price?
- AlotOfReading 1y agoIt's possible, but it wouldn't lead to this kind of action. Automakers already have a way to deal with expensive features that are critical to a large segment of the customer base. They limit it to higher trims or select models, depending on the cost constraints. That's what GM does with ADAS for example. They're eliminating phone projection entirely here, which means they think the feature is incompatible with their business model.
- izacus 1y agoNo, they did not.
- beAbU 1y agoMake it a paid upgrade and let the market sort itself out.