> Traditional ad tech relied on identifiers: cookies, mobile IDs, fingerprinting. The ownership economy replaces that model with cryptographic identity: wallets

> Traditional ad tech relied on identifiers: cookies, mobile IDs, fingerprinting. The ownership economy replaces that model with cryptographic identity: wallets, ENS handles, verifiable credentials. So your cryptographic identity becomes a very convenient and more reliable method for marketers to continue spying on you.