4 ms·

PROFIT != REVENUE. It's not uncommon for profits to see significant fluctuation. Especially in this market.

• frisco 18y ago
  I mean, yeah sure, it's like this other reply below: > Profit is down 95%, not net revenue. If they made $1,000,000,001 in revenue on $1,000,000,000 in expenses last year, and had identical expenses but made 95¢ less this year, then their profits would be down 95%. The absolute numbers are still striking: profit last year was $2.2 billion, dropping to $115 million. That's huge, not $1.
  • mikeryan 18y ago
    It is but there can be so many factors that go into something like that. Because of the economy many companies (And I can't say Sony has done this) are writing down some huge acquisition and infrastructure costs this year while expectations are low which can artificially affect this number.