Heroku is pricing for “# of FTE headcount that can be terminated for switching to Heroku”; in that sense, this article’s $3000/mo bill is well below 1.0 FTE/mon

Heroku is pricing for “# of FTE headcount that can be terminated for switching to Heroku”; in that sense, this article’s $3000/mo bill is well below 1.0 FTE/month at U.S. pricing, so it’s not interesting to Heroku to address. I’m not defending this pricing lens, but it’s why their pricing is so high: if you aren’t switching to Heroku to layoff at least 1-2 FTE of salary per billing period, or using Heroku to replace a competitor’s equivalent replacement thereof, Heroku’s value assigned to you as a customer is net negative and they’d rather you went elsewhere. They can’t slam the door shut on the small fry, or else the unicorns would start up elsewhere, but they can set the pricing in FTE-terms and VCs will pay it for their moonshots without breaking a sweat.