Yes, I think familiarity is quite important. The white pages example is quite dated though. I'm in my late thirties and I think the only time I've seen a phone

Yes, I think familiarity is quite important. The white pages example is quite dated though. I'm in my late thirties and I think the only time I've seen a phone book being used was in the Terminator movie. So the analogy feels like the save icon being a floppy disk. I'd be curious what the younger crowd thinks.