The pitch wasn't great as the 'dragons' had trouble seeing enough scale to warrant investment. They liked the idea - and their site does have quite a few member

The pitch wasn't great as the 'dragons' had trouble seeing enough scale to warrant investment. They liked the idea - and their site does have quite a few members when you consider the people running it aren't business or tech savvy. I think it's a good indicator that their is a sizable market out there for this kind of thing. Deborah Meaden was probably the most qualified investor there for this idea and she anticipated it would be hard to monetize and the budget required to obtain traffic would be substantial based on her experiences with another online membership type business. To be honest I think they have a decent life style business potential there, they just need more business savvy and tech savvy on their side. If you have a subscription model you know what kind of targets you need to make the business viable, it's just a matter of doing the calculations.