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As much as you'd like to say that is not targeted, most people would agree your example qualifies as targeted advertising. More importantly, the conversion numb
by zaidf 14y ago
As much as you'd like to say that is not targeted, most people would agree your example qualifies as targeted advertising. More importantly, the conversion numbers agree. Retargeting is known to get 3-5x more clicks than non-re-targeted ads.
Could it be even better? Yes. Is it better than before we had adtech and data collection that make this possible today? Absolutely.