When organizations begin to prioritize personal-brand builders and performative hires over the core technologists and long-tenured institutional experts who act

When organizations begin to prioritize personal-brand builders and performative hires over the core technologists and long-tenured institutional experts who actually understand how things work, the culture inevitably shifts. When that imbalance grows, as it has at AWS (ex-AWS here), and the volume of relentless self-promoting “LinkedIn personalities” and box-ticking DEI appointments starts to outnumber the true builders and stewards of institutional memory, the execution quality, accountability, and technical excellence begin to erode. It is becoming increasingly clear that Andy Jassy’s leadership is no longer effective, and it is only a matter of time before Wall Street begins calling for his departure.