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What targeted advertising means, apparently, is that if you look up Warby Parker once to see what they do, you'll get nothing but Warby Parker ads for the next
by JasonFruit 14y ago
What targeted advertising means, apparently, is that if you look up Warby Parker once to see what they do, you'll get nothing but Warby Parker ads for the next month. I'm getting so sick of empty eyeglasses staring at me, you can't even begin to imagine. If that's targeted advertising, you couldn't hit the broad side of a barn with it.
- zaidf 14y agoAs much as you'd like to say that is not targeted, most people would agree your example qualifies as targeted advertising. More importantly, the conversion numbers agree. Retargeting is known to get 3-5x more clicks than non-re-targeted ads. Could it be even better? Yes. Is it better than before we had adtech and data collection that make this possible today? Absolutely.
- fredsanford 14y agoAmen. I don't think more than 10% of the targeted advertising I was exposed to ever appealed to me. Buy some jeans on Amazon for a gift, get ads for all kinds of crappy jeans from Amazon. I like and wear one type of Levi's jeans. Not one Levi's ad ever hit me. Buy some Little Mermaid crap for my niece, see above. Buy Alabama Shakes debut album on ITunes, get all kinds of ads for music I wouldn't listen to in a dentists chair.