The campaign was running when I was in Australia for a few weeks at the beginning of the year. Such a simple but great marketing campaign. And it must have wor

The campaign was running when I was in Australia for a few weeks at the beginning of the year. Such a simple but great marketing campaign. And it must have worked, because on three separate occasions I bought Cokes when I was intending to, to take pics of the bottles and send back to unsuspecting friends in North America.