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Or, it may give store owners an incentive to give Coke more shelf space, so consumers can see more names at once.
by Kerrick 14y ago
Or, it may give store owners an incentive to give Coke more shelf space, so consumers can see more names at once.
- delinka 14y ago"...give Coke more shelf space..." (emphasis mine) Not to be pedantic, but most of my local stores (Big Box and one-off convenience stores) charge for shelf and floor space. Basically, charging rent for the location soft drinks are offered. If Coke wants more room, Coke has to negotiate for more room. As for me, if I'm buying Coke at a convenience store for a drink on the road, I only care that the bottle says "Coca Cola" and I'm taking the coldest or frontmost bottle.
- r00fus 14y agoExactly, stores in meatspace don't care too much about eyeballs (unless they're prominently placed ones - which double as billboards). They care about $sales/sqft because they have to pay the rent and the stuff that pays better will get more shelf space. I'm doubtful, but it's possible that personalized coke bottles could end up selling other stuff too, but it better be like crack or it's not gonna get more shelf space.