I would agree with that statement. I look at Chrome for desktop and the almost linear month on month growth for 2 years to become the most used browser, IMO lar

I would agree with that statement. I look at Chrome for desktop and the almost linear month on month growth for 2 years to become the most used browser, IMO largely because they have placement on Youtube/Google/Gmail pages (and of course a decent product). This growth is incredible when they don't have significant pre-installation and unsurprisingly shows the power of having web presence. Here is Chromes forward march: http://gs.statcounter.com/#browser-ww-monthly-201001-201208 http://gs.statcounter.com/#browser-ww-monthly-201001-201208 But back to G+, over the short term (1 year) I see G+ getting some traction in the professional environmental, much likes Facebook's college crowd. Longer term (3 years) Google will use their massive presence across the search home page, Youtube, Android, Maps, Gmail and probably books/movies/music to sign people up bit by bit until they reach a critical mass where you may as well use G+ rather than Facebook from a reach perspective. Then you have the tipping point where a few features make the choice difference. And I back Google to innovate killer features and build brand preference over Facebook.