5 ms·

How easily we are amused. How quickly we classify things as genius.

• goatforce5 14y ago
  The campaign was running when I was in Australia for a few weeks at the beginning of the year. Such a simple but great marketing campaign. And it must have worked, because on three separate occasions I bought Cokes when I was intending to, to take pics of the bottles and send back to unsuspecting friends in North America.
• sp332 14y ago
  It was called "genius" because it turned an impersonal object into its opposite (a personalized object) and did it really, really successfully.