I think this has been a big part of keeping Lego quality, specifically in the plastic. Unfortunately it's also been a huge pillar in their cross-promotional str

I think this has been a big part of keeping Lego quality, specifically in the plastic. Unfortunately it's also been a huge pillar in their cross-promotional strategy which has meant a focus on IP tie-ins and dumbed-down sets. It's hugely profitable and also allows you to make a lot more protected pieces.