5 ms·
In Australia they did this a year ago - predictably using common names with a scattering of rare names. Then they did "relationship" ones - sister, boss, mothe
by DrStalker 14y ago
In Australia they did this a year ago - predictably using common names with a scattering of rare names. Then they did "relationship" ones - sister, boss, mother, etc.
At one stage I saw a coke event of some sort in a mall that looked like you could line up and get a bottle custom printed with any name on it.
It was definitely successful increasing the amount of people talking about coke, even if only to lament that they'd never be able to find their name.
- wisty 14y agoAlso, Will Anderson (from Gruen Planet) found you couldn't order ones labeled "Pepsi" or "Urine", but you could order one for "Dia" and another for "Betes".
- sjwright 14y agohttp://www.youtube.com/watch?v=Bb_I95JkFLc http://www.youtube.com/watch?v=Bb_I95JkFLc
- sdiwakar 14y agoEvery time someone managed to get a custom printed Coke bottle - the proud owner inevitably photographed the bottle for display on Facebook - which of course is the real genius behind their marketing campaign. It may have been an expensive marketing exercise for Coca-Cola, but being so different definitely grabs headlines.
- justatdotin 14y agoand, at the same time, in response to proposals for federal laws to replicate successful SA and NT container deposit schemes, they were whining to government that the cost of printing '10c deposit refunded upon return' on their labels would be unbearable ...
- jamesrom 14y agoI never once saw a James (my own name). It could be confirmation bias, but I swear very common names were not printed as often to keep more people looking for their own names. http://www.wolframalpha.com/input/?i=common+names http://www.wolframalpha.com/input/?i=common+names
- barbs 14y agoYep, my friend lined up to get one, the line was massive. It took him maybe half an hour when we went, but later the line was about 4 times as long.