Another point is that Wojicki's big idea that all this genetic data would be useful to sell to business, didn't work out so well. For an advertiser, it's a lot

Another point is that Wojicki's big idea that all this genetic data would be useful to sell to business, didn't work out so well. For an advertiser, it's a lot more useful to know if you're a smoker, than to know that you have a 40% higher chance of being a smoker.