As an old millennial whose source of new music is now Tiktok, I disagree there are better ways to get new music. The concept of a 24/7 music video channel expos

As an old millennial whose source of new music is now Tiktok, I disagree there are better ways to get new music. The concept of a 24/7 music video channel exposed me to all kinds of music in the '90s and early '00s that I would have simply skipped over if it played on the radio, or came up on Spotify (unsubscribed years ago). Part of the reason AI bands can rack up millions of listens on streaming platforms is because real bands are largely anonymous outside of the tiny album art thumbnail. To learn about them, you have to follow them on a separate social media platform. On MTV, there would be shows that interviewed bands before premiering their video, or had programs like like Pop-up Video that showed band trivia underneath the music video. I discovered Beck while watching the Pop Up video for "The New Pollution". The visual identity of a band or artist presented through the music video was key to introducing new sounds to me. The music video now is dead for all but the largest, best known artists, and their videos are predictable fodder made only to distribute on Youtube.