Not only does one have to do the right thing, one has to be seen doing the right thing, because actual malfeasance and the appearance of malfeasance are indisti

Not only does one have to do the right thing, one has to be seen doing the right thing, because actual malfeasance and the appearance of malfeasance are indistinguishable on the outside. Though I wouldn't be surprised if Tobi/Shopify doesn't care for what the little people think, so this rule-of-thumb may not apply. Your second para is appeal to authority. A former CEO of mine (not a billionaire though, but a mere centimillionaire) was a drama magnet, thin-skinned, and a vengeful little shit.