The hypothetical analytics company in the article scares me, because I'm pretty convinced it will exist at some point. I mean, there are already quite a lot of

The hypothetical analytics company in the article scares me, because I'm pretty convinced it will exist at some point. I mean, there are already quite a lot of people who try to do it, but at some point, someone will achieve non-garbage enough results and use them to screen job or insurance applications. Or will just be good enough at marketing to convince insurance company that the results aren't garbage. It's probably fine for people who can afford to refuse a job offer based on ethical issues, but the overwhelming majority of people don't have that luxury.