I'm not saying it's easy. In fact, they seem to handle the complexity admirably: you can buy most items from anywhere in Europe from any of the sites and they c

I'm not saying it's easy. In fact, they seem to handle the complexity admirably: you can buy most items from anywhere in Europe from any of the sites and they charge all the appropriate fees. Which makes it all the more odd that the individual sites are so different and disjoint, when they're clearly all the same at the back-end.