the about is a bit convoluted. kinda like the idea but phrases like 'forging hyper-local connections' ... whats the difference here between local and hyper lo

the about is a bit convoluted. kinda like the idea but phrases like 'forging hyper-local connections' ... whats the difference here between local and hyper local? i mean. it makes the whole thing kinda too fluffy to read. distracts from the main concept presented.