Fortunately Arstechnica has provided an answer for that question too: https://arstechnica.com/science/2025/10/believing-misinformation-is-a-win-for-some-people

Fortunately Arstechnica has provided an answer for that question too: https://arstechnica.com/science/2025/10/believing-misinformation-is-a-win-for-some-people-even-when-proven-false/ https://arstechnica.com/science/2025/10/believing-misinforma... Basically conspiracy heads like to be in opposition to the "establishment", and will look for and spread anything fitting this theme. It gives them sense of own worth, and a sense of community - a small circle of "people who have the secret knowledge".