> They don't need to collude with competitors It’s more profitable to collude — at least if you’re a believer of modern economic theory, as most CFOs are. Any

> They don't need to collude with competitors It’s more profitable to collude — at least if you’re a believer of modern economic theory, as most CFOs are. Any corporation whose articles of incorporation give priority to shareholder returns is theoretically obligated to collude they’ll make more in profits than they’ll pay in fines or shutdown. Thus the importance of prohibiting collusion: no matter how much profit one can make alone from data, there’s always more to be made by a pack.