What could "the curve will not be consumer-friendly" mean in this context? The whole point of creating a robot taxi service is to sell to consumers. If it's n

What could "the curve will not be consumer-friendly" mean in this context? The whole point of creating a robot taxi service is to sell to consumers. If it's not consumer-friendly, then consumers won't buy it, which defeats the point? Robot taxis are hardly a staple one needs to exist, people have been easily living without robot taxis, and if the price is consumer-unfriendly, they will simply not use them.